the white box
A PERSONAL QUESTION. A COMPANY PROBLEM.

I believe in AI.
Every company should see its value.

The White Box started with a question I could not answer about my own work: what am I really getting from all the AI I pay for? In a company the question is bigger: dozens of tools, hundreds of seats and API bills that no one fully owns.

Sani ParizhevaFounder · former Head of Sales EMEA, BitMEX · SingaporeLinkedIn
FAQ
Sani Parizheva, founder of The White Box
Sani ParizhevaThe White Box

Companies are willing to pay for AI that helps. They want to know which tools earn their place.

THE WHITE BOX

Many subscriptions. No owner. No clear answer.

I use several AI tools and often choose their highest or near-highest plans. They help me research, write, compare ideas and build projects. But when renewal comes around, I still wonder: do I need this plan, could a lower one do the job, or is this tool more valuable than I realize?

I needed this for myself. The tools I tried did not bring my AI costs and work into the picture I needed. So I started building The White Box.

Then I saw the same pattern inside companies: seats bought for a project and never used, two teams paying for overlapping tools, API bills that grow faster than anyone planned. Finance sees the invoice, IT sees the tools, and no one sees both.

Conversations with friends brought another question into focus. As multi-agent products grow, so can the number of paid services. More agents are not automatically more progress. We need to understand what the extra layer actually changes in the work.

That is why I am building The White Box: one view of every AI tool, seat and bill, and a monthly decision your CFO and CTO can both explain.

Three questions every company should answer.

01

What do we actually spend on AI?

02

What do these tools help our teams finish?

03

What should we keep, cut or switch?

Time saved and the cost of doing work another way need a baseline you can review. TWB does not present these estimates as measured savings.

What you can do today

Request a free AI audit: a report on your AI tools, seats and API bills with three decisions in dollars. Connect OpenAI and Anthropic organization reports with an admin key.

Where TWB is headed

A shared company workspace with roles, more supported connections and a monthly review your team receives without extra work.

Multi-agent layer · in development

Several agents. One understandable result.

We are developing agents for work context, cost analysis and checking the evidence behind suggestions. The aim: clearer options you can review. Autonomous cross-tool execution is not available today.

Your team should not need a second job to understand its AI spend.

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